What is coaching?

Coaching is a goal-directed, results-oriented, systematic process in which one person facilitates sustained changes in another individual or group, through fostering the self-learning and growth of the coachee (the client of coaching).

	Coaching tends to focus on the achievement by a coachee of a goal or specific skill.
	Coaching increases the independence within the individual, and reducing reliance.
	Coaching helps the client develop a new way of seeing, feeling about and behaving in situations that are defined by the client as problematic.
	Instructing and coaching differs. Instructors disseminate knowledge, however, coaches help clients build skills, accompany achievements, and guide changes.
	Coaching is an excellent way to attain a certain work behavior that will improve leadership, employee accountability, teamwork, sales, communication, goal setting, strategic planning and more.
	Coaching can be provided in a number of ways, including one-on-one, group coaching sessions and large scale organizational work.
	There is also an underlying assumption that the person being coached is willing to participate in coaching and possess the underlying abilities and talents to achieve the goal that they set for themselves.

Coaching is a goal-directed, results-oriented, systematic process in which one person facilitates sustained changes in another individual or group.  Coaching starts with a goal or a situation a coachee perceives it as problematic.

Through one-on-one systematic process, an expert coach will guide you – through customizing the process, methods and content to you specific needs - towards achieving your goals and improving problematic situations in life or in workplace (company, NGO, or SME).

One-on-one coaching covers:

• Business coaching for executive. It covers developing a business and marketing plan, organizing team, improving a business process, implementing HR system, and many others. See Business Coaching Services

 

• Life and Emotional Intelligence Coaching. Your coach works with you to achieve specific personal life objective, or treat a problematic situation. For instance, it includes interpersonal communication, time, confidence, stress, assertiveness, decision making, creative thinking or negotiation.
  See Life Coaching Services

The process of coaching is managed through:

	Meetings
	Online e-coaching platform,
	Telephone-coaching,
	Field coaching and
	On-job coaching

The process of coaching involves the following:

	Step 1:Getting things started: define work in terms of outcomes and solutions
	Step 2: gather information and make a plan: assessments, measurable outcomes, focus on what will change
	Step 3: Implement: produce tangible results, including regular contact between the coach and the person
	Step 4: Lock in the Changes, Arrange for Ongoing, Continuous improvement and support

The purpose of this document is to specify the deliverables for IRADA organizational development initiatives.

Criteria	Coaching	Public training
Customization	Customized to your needs, environment, and conditions	Serves general needs
Outcomes	Focus on tangible results and achieving specific goals	Providing general knowledge
Dependency	Develop independence and self-reliance	Does not necessary treat the dependency issue
Competency	Focus on skills and development of attitude	Focus on understanding
Practice	Practice in real-world scenarios related to the problem you want to solve	Mainly, knowledge with some accompanying workshops
Methods	Experiential learning, problem-based learning, interactive exercise, and workshops, behavioral change methods, trial and error, etc.	Interactive group exercises
Convenience	Can be tailored according to your calendar and budget	Public prices and static training time
Problem solving	Concrete and targeted to solve specific problems to you in particular	Abstract principles to deal with problems in general
Follow up and measuring improvement	It is based on follow up, and measuring improvements according to your targeted areas of change
Change	It is main function is to bring change	It is main function is to provide knowledge