It is our pleasure to invite you to attend free workshops about:
1. Strategic planning & Blue Ocean Strategy
2. Emotional Intelligence
3. HRM by using KPIs
4. Market Segmentation
1. Strategic Planning & Blue Ocean Strategy
Blue ocean strategy is about creating uncontested markets, and innovating new products and services that are different from what others offer in the market.
We encourage companies to invest their energy and resources to be different and unique in serving particular market segments.
The process of strategic planning needs to focus on establishing points of difference, innovating new products/services and establishing such uniqueness clearly in the minds of the targeted segments.
This workshop will discuss the notion of strategic planning with a focus on blue ocean strategy.
Download Recommendation Letter template to attend the workshops
The topic is covered in MBA in Practice program
If you are a manager, senior or business owner, MBA In Practice is the answer to develop your business skills and practical competency. This program is built for you, to practice business knowledge, and prepares you to be ready in the field.
Talked about for decades as “character” , “personality” or “soft skills”, at last, there is now a scientific understanding of those human talents, and a new name for them: emotional intelligence (EI).
EI is a strong predictor of life success, happiness, career advancement, exceptional achievements, low stress levels, healthy relationships, and problems solving skills.
EI CAN BE DEVELOPED, the more we develop our EI, the more our live changes remarkably.
Studies of 500 organizations worldwide indicate that people who score highest on EI measures rise in organizations.
In a multi-national consulting firm, those high on EI secured $ 1.2 million more profit
Agents in an insurance company weak on EI sold average policies of $ 54,000; sales agents high on EI achieved $114,000.
Download Recommendation Letter template to attend the workshops
The topic is covered in Positive Change program
This program combines the process of change with emotional intelligence development in a unique and very exciting process of self-growth, developed over years by Change Zone.
3. Market Segmentation, Targeting and Positioning: STP
This workshop will discuss the basics of marketing segmentation.
A market segment is a group of customers with shared requirements and needs. Segmentation means identifying different groups of customers, analyzing their potential: and choosing which segment to focus on. Positioning is about communicating the unique value to your targeted segments.
The benefit: increase market share, increase revenue, decrease cost of sales, improve profit margin.
We need not to blame sales people before doing STP: segmentation, targeting and positioning. It might be easy for managers to blame sales in morning meetings, but this does not solve the problem on the long run.
When companies approach us and complain about the low productivity of their sales people, we find that sales professionals spend lots of time talking to wrong customers, probably in an unattractive way. However, this is not the problem of sales, most of the time, we realize it is a problem of marketing.
Companies do not invest in marketing management. Unfortunately, many companies do not perform effective segmentation, do not customize the marketing mix to fit the segments' needs, and do not define the point of differentiation and train their sales professionals to communicate it clearly and positively.
To boost sales, you need to invest first in marketing.
Marketing & Sales professionals and SMEs' business owners
Download Recommendation Letter template to attend the workshops
The topic is covered in
The Practice of Marketing, Sales and Customer Service
Program starts: call for more information
4. HRM: Using Key Performance Indicators for Appraisal, Reward, and Development
Companies, and business owners, expect their teams to match certain level of performance that allows the company to achieve its objectives.
How to measure people's performance and contribution to the company, how to set measurable goals, and how to link compensation and bonuses to achieving those objectives? This is the core subject of the workshop.
How to develop a win-win relationship between people and the company.
When people clearly understand on what basis their performance will be measured, and they will get the guidance needed to achieve their objectives, their loyalty raise up, and they become motivated to what they do. It becomes a win-win situation for the them and the company. The message is: help me to improve results, and your benefits will be better.
It is not about having an evaluation/appraisals form or system, it is about how effective it is in measuring people's performance. So, when the criteria of evaluation is subjective, cannot be measured by numbers, and can be affected by moods, emotions and relationships, people's focus decreases and dissatisfaction increases.
Fairness can have different meanings for different people, and sometimes it is hard to communicate it clearly. When developing HR systems based on KPIs, defining fairness will take a win-win perspective and links the company's goals to people's interests.
