Digital Marketing In Practice ®



Digital Marketing is a strategic media for developing brand equity, and driving corporate growth strategies. Digital marketing nowadays is the core for building awareness; communicate information, convincing customers to take action to inquire about your products.

This is a very practical program that takes you through the real-word steps to exploit digital marketing to the max of its potential. From drafting your marketing plan, planning your campaigns, designing ads, and using sophisticated digital marketing technologies to achieve your goals, this program is a comprehensive practical program that you need to excel digital marketing.

The Unique Experience

Program Training Methodology

  • Interactive workshops
  • One-on-One Coaching by Expert Trainers

In Practice ® & Coaching

  • Choose the field and idea of your project
  • Develop a professional Digital Marketing plan under the supervision of expert coaches.
  • Training & One-on-One Coaching on Digital Marketing channels.
  • Expert coaches supervise your work and provide one-on-one coaching

International Accreditation

  • IACET (Mockup); USA and World’s trusted accreditation body.
  • Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world

Business Tools & Software

  • Professional Digital Marketing Templates
  • Digital Marketing Platforms

Materials & Methods

  • Comprehensive Detailed Study Notes
  • Real Business Cases Examples
  • International Business Articles

 Modules & Syllabus

Training material is provided in English ,workshop discussion &demonstration are provided in Arabic

  • 1. Market Segmentation, Targeting and Positioning
    2. Understand Customers’ Purchase Behavior
    3. Digital Marketing Planning
    • Aligning Marketing Objective with Digital Marketing Campaigns
    • Build Digital Marketing Funnels
    • Planning the Yearly Marketing Calendar
    • Channel-Based Audience Distribution
    • Selecting Media Mix
    4. Facebook & Instagram Advertisement

    • Understanding Facebook as a Marketing Channel
    • Facebook Advertisement Body of Knowledge:
      • Account Setup
      • Business Pages
      • Campaign Objectives
      • Placements
      • Media Types
    • Hands-on Campaign Creation:
      • Awareness Campaigns
      • Reach Campaigns
      • Traffic Campaigns
      • Engagement Campaigns
      • Video Views Campaigns
      • Lead Generation Campaigns
      • Messenger Campaigns
      • Call-Now Campaigns
    • Campaign Analysis

    5. Website Marketing
    • Domain names and Hosting
    • Website Development Technologies
    • Website Design
    6. Search Engine Optimization
    • SEO Body of Knowledge
    • Search Engines
    • Page Structure
    • Mobile Friendly Pages
    • Applying SEO to Your Website
    • SEO Analysis and Testing
    • Useful SEO Tools and References
    7. Google Ads
    • Understanding Google Ads as a Marketing Channel
    • Google Ads Body of Knowledge:
      • Account Setup
      • YouTube Channel Setup
      • Campaign Objectives
      • Media Types (Dynamic & Manual)
      • Keyword Research
    • Hands-on Campaign Creation:
      • Search Network (Search Engine Marketing)
      • Display Network (Image Advertisement)
      • Video Ads
    • Campaign Analysis
  • 8. Twitter
    • Understanding Twitter as a Marketing Channel
    • Twitter Body of Knowledge:
      • Account Setup
      • Hashtags and Trends
      • Campaign Objectives
      • Media Types
    • Hands-on Campaign Creation:
      • Website Clicks Campaigns
      • Tweet Engagement Campaigns
      • Campaign Analysis
    9. LinkedIn
    • Understanding LinkedIn as a Professional Marketing Channel
    • Linked Body of Knowledge:
      • Account Setup
      • Business Pages
      • Campaign Objectives
      • Media Types
    • Hands-on Campaign Creation
      • Sponsored Content Campaigns
    • Campaign Analysis
    10. Email Marketing
    • Understanding Email as a Marketing Channel
    • Email Marketing Body of Knowledge:
    • Email marketing regulations and best practices
    • Account Setup
    • White-listed Database
    • Hands-on Campaign Creation:
      • Design email template
      • Email Campaign Creation.
      • Email performance and fine-tuning
    11. Mobile Marketing
    • S.M.S Marketing
      • Campaign Creation Showcase
    • WhatsApp Marketing
      • Groups and Broadcast Lists
    • Marketing Guidelines and Best Practices
    • Contacts’ List Creation
    • Mobile App Marketing Guidelines
    12. Graphic Design
    • Understanding Color Schemes and Font Styles
    • Digital Marketing Media Types
    • Hands-on Media Design:
      • Image Design
      • Video Design
    • Media Design Best Practices
    13. Digital Marketing Analysis
    • Google Analytics
      • Understanding Google Analytics as an Analysis Tool
      • Account Setup
      • Google Analytics & Marketing Funnels
    • Google Search Console
      • Understanding Google Search Console as an Analysis Tool
      • Account Setup
      • Common website errors
    • Marketing Dashboards
      • Creating Custom Excel Dashboards
      • Showcase to Online Dashboards using Klipfolio
    14. YouTube Blogging
    15. Snapchat Blogging

International Accreditation

Change Zone IACET Accreditation , MBA , PMP , HRM , EI , Digital Marketing

  •  (IACET) Mockup . You will be granted Continuous Education Units (CEUs) upon submitting Project Work and Assessment in Change Zone
  • Change Zone’s CEUs are recognized by more than 500 universities & institutions around the world

Your In Practice ®  Project

You Choose a Project From Your Field/Company, We Coach & Supervise You One-on-One, Until You Complete it Successfully

Change Zone , Our mini MBA , PMP , HRM , CEO , Digital Marketing , Leadership one on one coaching , اشراف و توجيه عملي واحد لواحد و ادارة الاعمال المصغرة و ادارة المشاريع و ادارة الموارد البشرية و الذكاء العاطفي و

  • About In Practice ® Approach

    1. Choose the field and idea of your project
    2. Attend workshops
    3. Work on your project through the period of the program
    4. Expert coaches supervise your work and provide one-on-one coaching
    5. Complete your project and present it

  • View Graduates' Projects

    Mr. Majdi Hawash

    Mr. Badie Al-Khatieb

    More About graduates’ projects

  • Your Project Deliverables

    • Professional Business Plan
    • Process Management
    • Business Ratios
    • Professional Marketing Plan

  • About One-on-One Coaching

    change zone MBA HRM PMP Digital Marketing coaching

    Through Change Zone’s one-on-one systematic coaching process, an expert coach will guide you through customizing the process, methods and content to your specific needs.

  • Professional Template Package

    • You will receive a rich package of professional templates and tools, which you can use to work on your project with Change Zone. You can use those tools in your professional work.

More About In Practice ®

Consultants’ Profiles

Decades of Practical Experience

  • Amin Al-Tal , MBA (Read more...)

    • Master of Business Administration (MBA)- Hull University, UK.
    • Recognized Coach by the Association of Coaching, UK.
    • Team Leading Award – Institute of Leadership and Management ( ILM), Hull – UK
    • Certificate in Communication and Assertiveness Skills, Hull University, UK
    • Certified ISO 9001 Lead Auditor.
    • Certified Innovation Manager – German University.
    • Cognitive behavioral therapy and play and Psychodrama therapy – Bana for psychological training and consulting, Amman.
    • BA in Computer Science, from PSUT – Jordan

  • Ruba Jabri , Msc (Read more...)

    • Master of Management, Hasselt University, Belgium
    • Recognized Coach by the Association of Coaching, UK.
    • ISO OHSAS 18001 Certified Lead Auditor.
    • ISO 9001 Certified Lead Auditor.
    • Certified Innovation Management Consultant.
    • Study skills, assertiveness for women, and communication skills – Hull University
    • BA in Computer Science, from PSUT – Jordan.

  • Ahmad Ziad , Msc (Read more...)


    • Master of Computer Science, Applied Science University, Jordan
    • BA in Software Engineering, Applied Science University, Jordan

    Professional Experience:

    • Digital Marketing Consultant and Trainer at Change Zone, 2014
    • Java Development Team Leader

Graduates’ Success Stories

Since 2005 Change Zone helps tremendous number of professionals to start businesses, improve companies’ results, or achieve career shifts.

More Success Stories

  • Course Time and Duration

    • Start Date: Saturday, 16th of March 2021
    • Duration:
      • 12 Weeks,
      • Saturdays 05:00 PM – 07:00 PM & Tuesday 5:00 PM – 7:00 PM
    • Total 84 hours:
      • Training Workshops
      • Project One-on-One Coaching
      • Final Project Submission & Assessment
  • Convenient Payment for You

    • Discounted Program Fees 350 JD
    • Original Program Fees : 450 JD
    • Can be paid over 4 monthly installments
    • Installments start after One month of program’s start date

Our Contact Information

Telephone: (00962) 6 5666 848

Mobile: (00962) 799 440 133

Digital Marketing In Practice Program Registration